⚡ Generator
Điền 1 lần → ra Campaign Name, Ad Name và UTM cùng lúc
① Creative info
Product & Trust
REALPRODUCT — Not just AI concept
MOCKUP — See before you buy
CUSTOM — Logo to real sign
Emotion & Story
TRANSFORM — Business transformation
SOCIALPROOF — Real customers
URGENCY — Grand opening
Targeting
VERTICAL — Industry specific
SIZE — Size confidence
Price & Value
PREMIUM — Why Jixta costs more
PRICEOBJECTION — Price qualification
Food & Drink
COFFEESHOP — Coffee shop / Cafe
BBQ — BBQ / Smokehouse
BREWERY — Brewery / Craft beer
COCKTAILBAR — Cocktail / Speakeasy bar
SPORTSBAR — Sports bar
WINEBAR — Wine bar
PIZZA — Pizza / Italian
MEXICAN — Mexican / Taqueria
SUSHI — Sushi / Asian
KOREABBQ — Korean BBQ / Ramen
DELI — Deli / Sandwich shop
BAKERY — Bakery / Dessert
ICECREAM — Ice cream / Frozen yogurt
JUICE — Juice / Smoothie / Acai bowl
FOODTRUCK — Food truck
GHOSTKITCHEN — Ghost kitchen / Delivery
FARMTABLE — Farm-to-table / Produce
Health & Wellness
GYM — Boutique gym (CrossFit/F45)
BOXINGGYM — Boxing gym
CLIMBINGGYM — Climbing gym
MARTIALARTS — Martial arts / BJJ
PT-STUDIO — Personal training studio
YOGA — Yoga / Pilates studio
TANNING — Tanning salon
SPA — Massage / Wellness spa
CHIRO — Chiropractic / Wellness clinic
MEDSPA — Med spa / Aesthetic
DENTAL — Dental practice
LASH — Lash & brow studio
NAILSALON — Nail salon
HAIRSALON — Hair salon
Retail & Commerce
SMOKESHOP — Smoke / Vape shop
DISPENSARY — Dispensary
CBD — CBD store
STREETWEAR — Streetwear / Sneaker shop
BOUTIQUE — Women's clothing boutique
VINTAGE — Vintage / Thrift
JEWELRY — Jewelry store
HOMEDECOR — Home decor / Gift
NURSERY — Plant nursery / Garden
PETSTORE — Pet store / Grooming
WHEELS — Custom wheels & tires
WINDOWTINT — Window tint / PPF
Auto & Trades
AUTOBODY — Auto body / Collision
AUTODETAIL — Auto detailing
CARWASH — Car wash
LANDSCAPING — Landscaping / Lawn care
Professional & Office
LAWFIRM — Law firm
INSURANCE — Insurance / Financial advisor
REALESTATE — Real estate office
COWORKING — Co-working / Office branding
TRUCKING — Trucking / Logistics
Beauty & Personal Care
TATTOO — Tattoo studio
BARBERSHOP — Barbershop
PHOTOSTUDIO — Photo studio
Events & Hospitality
WEDDINGVENUE — Wedding venue
EVENTSPACE — Event space
WEDDINGSIGN — Wedding sign (couples)
AIRBNB — Airbnb / Vacation rental
BOUTIQUEHOTEL — Boutique hotel
Entertainment & Lifestyle
PODCAST — Podcast / Content studio
RECORDING — Recording studio / Music
ESCAPEROOM — Escape room / Entertainment venue
ARCADE — Arcade / Gaming lounge
PICKLEBALL — Pickleball / Sports court
Specialty
CHURCH — Church / Religious
SCHOOL — School / University
EQUESTRIAN — Horse stable / Equestrian
VETERINARY — Veterinary
BABY — Baby / Birthday
FARM — Farm / Agriculture
General
GENERAL — Other business
UGC
TESTIMONIAL
DEMO
TALKING-HEAD
BROLL
ANIMATION
SLIDESHOW
STATIC
LIFESTYLE
PRODUCT
MOCKUP
● Campaign info
Campaign Name
—
Ad Name = Creative Name = utm_content
Điền đủ các field bên trên
UTM Parameters — paste vào URL Parameters trong Meta (không thêm dấu ?)
—
✓ Validator
CEO / Creative Leader dùng để check tên trước khi tạo ad hoặc review
① Ad Name
Quan trọng nhất — đây là thứ vào utm_content và được parse vào DB
CREATIVEID _ ANGLE _ FORMAT _ INDUSTRY _ CTYPE _ PRODTYPE _ HOOK _ VERSION
Ví dụ: JXT-CR-202606-W23-001_REALPRODUCT_VID-PT-15S_SMOKESHOP_UGC_LEDNEON_NOT-AI_V01
| Vị trí | Field | Ví dụ | Ghi chú |
|---|---|---|---|
| JXT-CR-YYYYMM-W##-### | Creative ID | JXT-CR-202606-W23-001 | Key duy nhất — không đổi sau khi launch |
| [0] | Angle | REALPRODUCT | Góc tiếp cận — combobox hoặc gõ tự do |
| [1] | Format | VID-PT-15S | Ratio + duration. IMG-PT không có duration |
| [2] | Industry | SMOKESHOP | Ngành của khách — combobox hoặc gõ tự do |
| [3] | Creative Type | UGC | Loại nội dung — combobox hoặc gõ tự do |
| [4] | Product Type | LEDNEON | Loại sign Jixta bán |
| [5] | Hook Short | NOT-AI | Tối đa 10 ký tự, viết hoa, dùng - |
| [6] | Version | V01 | V01–V04 |
Creative ID format
JXT-CR-YYYYMM-W##-###
JXT-CR-202606-W23-001
YYYYMM = tháng launch · W## = tuần ISO · ### = số thứ tự từ 001
Format
| Code | Ratio | Size |
|---|---|---|
IMG-PT | 4:5 | 1080×1350 |
IMG-SQ | 1:1 | 1080×1080 |
IMG-ST | 9:16 | 1080×1920 |
VID-PT-{N}S | 4:5 | 1080×1350 · duration tự nhập |
VID-SQ-{N}S | 1:1 | 1080×1080 · duration tự nhập |
VID-ST-{N}S | 9:16 | 1080×1920 · duration tự nhập |
CAROUSEL | 1:1 | 1080×1080 · 2–10 cards |
Version
| Code | Khi nào |
|---|---|
V01 | Creative gốc |
V02 | Iterate đổi hook |
V03 | Iterate đổi visual |
Angle
| Code | Angle |
|---|---|
REALPRODUCT | Not just AI concept |
MOCKUP | See before you buy |
TRANSFORM | Business transformation |
SOCIALPROOF | Real customers |
VERTICAL | Industry specific |
PREMIUM | Why Jixta costs more |
URGENCY | Grand opening |
PRICEOBJECTION | Price qualification |
CUSTOM | Logo to real sign |
SIZE | Size confidence |
Industry (ngành của khách)
| Code | Ngành |
|---|---|
COFFEESHOP | Coffee shop / Cafe |
BBQ | BBQ / Smokehouse |
BREWERY | Brewery / Craft beer |
COCKTAILBAR | Cocktail / Speakeasy bar |
SPORTSBAR | Sports bar |
WINEBAR | Wine bar |
PIZZA | Pizza / Italian |
MEXICAN | Mexican / Taqueria |
SUSHI | Sushi / Asian |
KOREABBQ | Korean BBQ / Ramen |
DELI | Deli / Sandwich shop |
BAKERY | Bakery / Dessert |
ICECREAM | Ice cream / Frozen yogurt |
JUICE | Juice / Smoothie / Acai bowl |
FOODTRUCK | Food truck |
GHOSTKITCHEN | Ghost kitchen / Delivery |
FARMTABLE | Farm-to-table / Produce |
GYM | Boutique gym (CrossFit/F45) |
BOXINGGYM | Boxing gym |
CLIMBINGGYM | Climbing gym |
MARTIALARTS | Martial arts / BJJ |
PT-STUDIO | Personal training studio |
YOGA | Yoga / Pilates studio |
TANNING | Tanning salon |
SPA | Massage / Wellness spa |
CHIRO | Chiropractic / Wellness clinic |
MEDSPA | Med spa / Aesthetic |
DENTAL | Dental practice |
LASH | Lash & brow studio |
NAILSALON | Nail salon |
HAIRSALON | Hair salon |
SMOKESHOP | Smoke / Vape shop |
DISPENSARY | Dispensary |
CBD | CBD store |
STREETWEAR | Streetwear / Sneaker shop |
BOUTIQUE | Women's clothing boutique |
VINTAGE | Vintage / Thrift |
JEWELRY | Jewelry store |
HOMEDECOR | Home decor / Gift |
NURSERY | Plant nursery / Garden |
PETSTORE | Pet store / Grooming |
WHEELS | Custom wheels & tires |
WINDOWTINT | Window tint / PPF |
AUTOBODY | Auto body / Collision |
AUTODETAIL | Auto detailing |
CARWASH | Car wash |
LANDSCAPING | Landscaping / Lawn care |
LAWFIRM | Law firm |
INSURANCE | Insurance / Financial advisor |
REALESTATE | Real estate office |
COWORKING | Co-working / Office branding |
TRUCKING | Trucking / Logistics |
TATTOO | Tattoo studio |
BARBERSHOP | Barbershop |
PHOTOSTUDIO | Photo studio |
WEDDINGVENUE | Wedding venue |
EVENTSPACE | Event space |
WEDDINGSIGN | Wedding sign (couples) |
AIRBNB | Airbnb / Vacation rental |
BOUTIQUEHOTEL | Boutique hotel |
PODCAST | Podcast / Content studio |
RECORDING | Recording studio / Music |
ESCAPEROOM | Escape room / Entertainment venue |
ARCADE | Arcade / Gaming lounge |
PICKLEBALL | Pickleball / Sports court |
CHURCH | Church / Religious |
SCHOOL | School / University |
EQUESTRIAN | Horse stable / Equestrian |
VETERINARY | Veterinary |
BABY | Baby / Birthday |
FARM | Farm / Agriculture |
GENERAL | Other business |
Creative Type (loại nội dung)
| Code | Loại |
|---|---|
UGC | User-generated, raw feel |
TESTIMONIAL | Khách chia sẻ trải nghiệm |
DEMO | Demo sản phẩm |
TALKING-HEAD | Người nói thẳng vào camera |
BROLL | B-roll footage |
ANIMATION | Motion graphic |
SLIDESHOW | Ảnh ghép thành video |
COLLECTION | Nhiều sản phẩm |
STATIC | Ảnh thiết kế |
LIFESTYLE | Lifestyle, người với sản phẩm |
PRODUCT | Product shot |
MOCKUP | AI/3D mockup render |
Product Type (loại sign)
| Code | Sản phẩm |
|---|---|
LEDNEON | LED neon sign |
UVBACKLIT | UV backlit acrylic |
CHANNEL | Channel letter |
ACRYLIC | Acrylic sign |
ALL | Tất cả sản phẩm |
Hook Short — quy tắc
Tối đa 10 ký tự · Viết hoa toàn bộ · Dùng - thay space · Không dùng _
| Hook thật | Hook Short | |
|---|---|---|
| "Not just a mockup. This is how it's made." | NOT-AI | OK |
| "See your logo as a real sign before you order." | SEE-BEFORE | OK |
| "Stop losing customers to boring storefronts." | BORING-STORE | OK |
| "Your logo as a real sign in 5 days" | 5DAYS | OK |
| "see your logo as neon sign" | see your logo | SAI — chữ thường + space |
② Campaign Name
Đặt tên campaign trong Meta Ads Manager
JXT _ META _ OBJ _ GEO _ PRODUCT _ FUNNEL _ ### _ ###
Ví dụ: JXT_META_PUR_US_LEDNEON_TOF_001_001
OBJ
| Code | Objective |
|---|---|
PUR | Purchase / Sales |
LEAD | Lead generation |
TRAF | Traffic |
AWA | Awareness |
GEO
| Code | Market |
|---|---|
US | United States |
CA | Canada |
AU | Australia |
UK | United Kingdom |
ALL | Tất cả |
INTL | International |
PRODUCT
| Code | Sản phẩm |
|---|---|
LEDNEON | LED neon sign |
UVBACKLIT | UV backlit acrylic |
CHANNEL | Channel letter |
ACRYLIC | Acrylic sign |
ALL | Tất cả |
FUNNEL
| Code | Stage |
|---|---|
TOF | Top of funnel |
MOF | Middle |
BOF | Bottom / retarget |
③ Ad Set Name — CEO đặt, không phải Creator
Đặt tên ad set trong Meta Ads Manager
AUDIENCE _ GEO _ OPTIMIZATION _ BUDGETTYPE
Ví dụ: BROAD_US_PURCHASE_CBO
AUDIENCE
| Code | Audience |
|---|---|
BROAD | Broad / no interest |
INTEREST | Interest targeting |
LAL-1 | Lookalike 1% |
LAL-3 | Lookalike 3% |
RETARGET-30D | Retarget 30 ngày |
RETARGET-7D | Retarget 7 ngày |
UPLOAD-NOTBUY | Đã upload chưa mua |
CUSTOM-LIST | Customer list upload |
ENGAGE-30D | Page engagers 30 ngày |
VIDEO-VIEW | Video viewers |
WEBSITE-ALL | All website visitors |
SMOKE | Vertical: smoke shop |
RESTAURANT | Vertical: restaurant |
GYM | Vertical: gym |
OPTIMIZATION
| Code | Optimize for |
|---|---|
PURCHASE | Purchase |
LEAD | Lead |
LANDING | Landing page view |
BUDGET TYPE
| Code | Type |
|---|---|
CBO | Campaign budget |
ABO | Ad set budget |
Phân biệt 2 field:
utm_content = Ad Name đầy đủ (parse ra angle/format/industry/ctype/prodtype). utm_creative_id = Creative ID thuần — dùng làm key join với CRM và Shopify.④ UTM Template
Paste vào URL Parameters trong Meta — không phải Website URL, không thêm dấu ?
⚠ Paste ở Ad level — không phải Campaign hay Ad Set level
⚠ Không sửa tên Ad sau khi publish — utm_content sẽ thay đổi, mất tracking
TOF — utm_funnel=tof
utm_source={{site_source_name}}&utm_medium=paid_social&utm_platform=meta&utm_campaign={{campaign.name}}&utm_adset={{adset.name}}&utm_content={{ad.name}}&utm_creative_id=JXT-CR-YYYYMM-W##-###&utm_campaign_id={{campaign.id}}&utm_adset_id={{adset.id}}&utm_ad_id={{ad.id}}&utm_placement={{placement}}&utm_funnel=tof
MOF — utm_funnel=mof
utm_source={{site_source_name}}&utm_medium=paid_social&utm_platform=meta&utm_campaign={{campaign.name}}&utm_adset={{adset.name}}&utm_content={{ad.name}}&utm_creative_id=JXT-CR-YYYYMM-W##-###&utm_campaign_id={{campaign.id}}&utm_adset_id={{adset.id}}&utm_ad_id={{ad.id}}&utm_placement={{placement}}&utm_funnel=mof
BOF — utm_funnel=bof
utm_source={{site_source_name}}&utm_medium=paid_social&utm_platform=meta&utm_campaign={{campaign.name}}&utm_adset={{adset.name}}&utm_content={{ad.name}}&utm_creative_id=JXT-CR-YYYYMM-W##-###&utm_campaign_id={{campaign.id}}&utm_adset_id={{adset.id}}&utm_ad_id={{ad.id}}&utm_placement={{placement}}&utm_funnel=bof
⚠ Quy tắc cứng
Không có exception
✓ Phải làm
OK Dùng
_ làm separator giữa các fieldOK Dùng
- bên trong field (NOT-AI, IMG-PT)OK Viết hoa toàn bộ
OK Creative ID đúng format JXT-CR-YYYYMM-W##-###
OK Tạo Creative ID trong Trello trước khi điền Generator
OK Check qua Validator trước khi tạo ad
OK Paste UTM vào URL Parameters — không phải Website URL
✗ Không làm
NO Space trong bất kỳ field nào
NO Ký tự đặc biệt:
/ \ ' " ? & = %NO Sửa Ad Name sau khi publish — mất tracking
NO Tạo ad khi chưa có Creative ID trong Trello card
NO Tự đặt tên theo cảm hứng — phải theo code list
NO Dùng
_ bên trong hook shortNO Thêm dấu
? trước UTM stringLuồng từ Creator đến DB
Creative Leader tạo Creative ID trong Trello
→ Creator mở Generator, điền form
→ Copy Ad Name → đặt tên ad trong Meta
→ Copy UTM → paste vào URL Parameters
→ Launch
→ utm_content = Ad Name tự động điền vào URL
→ Shopify nhận order kèm UTM
→ IT parse utm_content → creative_id, angle, format...
→ Dashboard có data sạch